Categories: Marketing, Social Media

What Social Media Platform Should My Business Be On: LinkedIn

This answer is a lot easier than you think as long as you know your target market. We will tackle 7 platforms this week, today we are focusing on:


You should already have a business plan & marketing plan with your target market or avatar on that document. Refer to that with your ideal client in mind as you read through this quick rundown. Below we will explain the ideal platform for a B2B or B2C business, none of these are absolutes but we do suggest you have a working knowledge of every platform and make time to give each a go. You may be surprised at the results.

LinkedIn (LI):

LinkedIn Business, LinkedIn for my business, should my business be on LinkedIn, who uses LinkedIn

LinkedIn business pages rarely take off, it is best to use your personal profile to post about your business but make sure to tag your business page in the post. Keep the post relevant and give value, otherwise you may find your network getting annoyed. Also make sure your business page is completely up to date and has a few recent posts on there.

Understand that LinkedIn is for business, it is not a place to post personal stuff, save that for FB or IG. But throwing in the odd personal post can disrupt the flow and get the right attention, but tread carefully.

Example: B2C – A men’s clothing company can use LI to post style tips, history of Men’s Fashion and current trends.

B2B – A restaurant equipment wholesaler can feature new products, explain best uses and demo new products

Who: 18-49 year olds, 50% of college graduates use LI

Ideal For: Both B2C & B2B

Tips for all social media platforms:

– No business should have an account with only text updates. Add lots of photos, no matter the social media platform.

– See where the trends are going with each platform. Pinterest has more men signing up, so if you sell to men, get there now and build your presence.

Just start, even if your content is not great, try to keep improving. If your videos are you and your phone, start there. Then work your way up to a tripod, an on camera light, a microphone and maybe a full studio one day if it makes sense. You cannot learn unless you start.

Making social media planning easy.

Using platforms like Hootsuite to schedule posts makes your life so much easier. You can create content offline, re-purpose old or create new content and schedule it to post any day, any time.

Most people have a hard time finding something to post in the moment, Hootsuite takes this stress away and allows you to keep focusing on the tasks at hand.

Contact us to set you up with an experienced Executive Assistant to help you run your social media, create content and to build out a strategy.

Derek Burbidge


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