Categories: Marketing, Social Media

What Social Media Platform Should My Business Be On: Twitter

This answer is a lot easier than you think as long as you know your target market. We will tackle 7 platforms this week, today we are focusing on:


You should already have a business plan & marketing plan with your target market or avatar on that document. Refer to that with your ideal client in mind as you read through this quick rundown. Below we will explain the ideal platform for a B2B or B2C business, none of these are absolutes but we do suggest you have a working knowledge of every platform and make time to give each a go. You may be surprised at the results.


Twitter Business, Twitter for my business, should my business be on Twitter, who uses Twitter

Many see Twitter as the lesser of the platforms when it comes to business but we see it as more of a news/engagement platform. If you are looking to quickly engage with celebrities or talk about the latest hockey game, this is where you go. Much better engagement with experts and people all around the world.

Example: A Vancouver based sports equipment company can interact with local sports fans before, during and after the game. The conversation around sports never ends, it brings awareness to your brand and allows you to interact with your target market. You can also have fun while doing it, enjoy the banter.

Who: 40% of 18-29 year olds use Twitter, otherwise it is a wide blend of education and income levels

Ideal For: B2C

Tips for all social media platforms:

– No business should have an account with only text updates. Add lots of photos, no matter the social media platform.

– See where the trends are going with each platform. Pinterest has more men signing up, so if you sell to men, get there now and build your presence.

– Understand that LinkedIn is for business, it is not a place to post personal stuff, save that for FB or IG. But throwing the odd one in can disrupt the flow and get the right attention, but tread carefully.

Just start, even if your content is not great, try to keep improving. If your videos are you and your phone, start there. Then work your way up to a tripod, an on camera light, a microphone and maybe a full studio one day if it makes sense. You cannot learn unless you start.

Making social media planning easy.

Using platforms like Hootsuite to schedule posts makes your life so much easier. You can create content offline, re-purpose old or create new content and schedule it to post any day, any time.

Most people have a hard time finding something to post in the moment, Hootsuite takes this stress away and allows you to keep focusing on the tasks at hand.

Contact us to set you up with an experienced Executive Assistant to help you run your social media, create content and to build out a strategy.

Derek Burbidge


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