What Social Media Platform Should My Business Be On: Snapchat
This answer is a lot easier than you think as long as you know your target market. We will tackle 7 platforms this week, today we are focusing on:
You should already have a business plan & marketing plan with your target market or avatar on that document. Refer to that with your ideal client in mind as you read through this quick rundown. Below we will explain the ideal platform for a B2B or B2C business, none of these are absolutes but we do suggest you have a working knowledge of every platform and make time to give each a go. You may be surprised at the results.
Where do you go when your parents try to friend you on Facebook? Snapchat. It has received a bad wrap through the media, but the goal of Snapchat is to engage and never try to sell. Have fun, use filters and never pitch unless asked. If you are familiar with Facebook & Instagram you will be familiar with Snapchat since Zuckerberg stole the Stories and many other different ideas from the platform.
Example: Do you own a fast food franchise that is close to a high school or college? You should be very active on Snapchat, using geofilters offering discounts for kids who come in and tag you in their next snaps. Cheap and easy marketing to their network.
Who: 13-29 year olds
Ideal For: B2C
Tips for all social media platforms:
– No business should have an account with only text updates. Add lots of photos, no matter the social media platform.
– See where the trends are going with each platform. Pinterest has more men signing up, so if you sell to men, get there now and build your presence.
– Understand that LinkedIn is for business, it is not a place to post personal stuff, save that for FB or IG. But throwing the odd one in can disrupt the flow and get the right attention, but tread carefully.
– Just start, even if your content is not great, try to keep improving. If your videos are you and your phone, start there. Then work your way up to a tripod, an on camera light, a microphone and maybe a full studio one day if it makes sense. You cannot learn unless you start.
Making social media planning easy.
Using platforms like Hootsuite to schedule posts makes your life so much easier. You can create content offline, re-purpose old or create new content and schedule it to post any day, any time.
Most people have a hard time finding something to post in the moment, Hootsuite takes this stress away and allows you to keep focusing on the tasks at hand.
Contact us to set you up with an experienced Executive Assistant to help you run your social media, create content and to build out a strategy.