Categories: Marketing, Social Media

What Social Media Platform Should My Business Be On: Youtube

This answer is a lot easier than you think as long as you know your target market. We will tackle 7 platforms this week, today we are focusing on:


You should already have a business plan & marketing plan with your target market or avatar on that document. Refer to that with your ideal client in mind as you read through this quick rundown. Below we will explain the ideal platform for a B2B or B2C business, none of these are absolutes but we do suggest you have a working knowledge of every platform and make time to give each a go. You may be surprised at the results.

Youtube (YT):

Youtube Business, Youtube for my business, should my business be on youtube, who uses youtube

Consider Youtube the next great search engine after Google. Having an active YT presence boosts your Google ranking naturally and it is one of the best places to showcase your business where many others are not. Only 9% of small businesses are on Youtube, but YT’s viewers are consistently rising year over year. People are searching for everything on YT, even a video on how to ‘properly smell flowers’ has over 10,000 views.

Example: A décor company can post seasonal videos on decorating, choosing certain colors and patterns. Show how to videos on folding bed sheets, how to wash a comforter and once you have a following you have given tons of value to, you can introduce new products.

Who: 62% Males, Only 9% are Small Business but that doesn’t mean the owners/decision makers are not on YT under personal accounts

Ideal For: B2C & B2B

Tips for all social media platforms:

– No business should have an account with only text updates. Add lots of photos, no matter the social media platform.

– See where the trends are going with each platform. Pinterest has more men signing up, so if you sell to men, get there now and build your presence.

– Understand that LinkedIn is for business, it is not a place to post personal stuff, save that for FB or IG. But throwing the odd one in can disrupt the flow and get the right attention, but tread carefully.

Just start, even if your content is not great, try to keep improving. If your videos are you and your phone, start there. Then work your way up to a tripod, an on camera light, a microphone and maybe a full studio one day if it makes sense. You cannot learn unless you start.

Making social media planning easy.

Using platforms like Hootsuite to schedule posts makes your life so much easier. You can create content offline, re-purpose old or create new content and schedule it to post any day, any time.

Most people have a hard time finding something to post in the moment, Hootsuite takes this stress away and allows you to keep focusing on the tasks at hand.

Contact us to set you up with an experienced Executive Assistant to help you run your social media, create content and to build out a strategy.

Derek Burbidge


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