For any business creating a large network is key to rapid growth. As someone who has been networking for a few years now, I have realized many flaws in those doing the networking that is not only losing sales but wasting precious hours. The last half of this post are the crucial steps that will usually make the difference between making the sale or waiting around for the call that never comes.
Never forget the golden rule of networking, it is about building relationships and offering value. Do not go in there pitching everyone, nobody likes a Salesman or Saleswoman. It will take some time to find the right events and to learn how to do it well, but be yourself and enjoy getting to know new people. Play the long game, follow up and know when to ask for the sale.