Think about your favourite restaurant. What makes it so good? From the best menu for a fair price, to the right music and an inviting host, a lot of processes are working together to create a smooth experience. The sum is often greater than its many parts.
While you might not be dreaming up tomorrow’s amuse bouche or plating any five-star desserts, your business still requires overarching policies, order, and rigor to produce products and services that customers want. To make that happen, enter the Online Business Manager (OBM).
An OBM is like a business owner’s right hand who can play a critical role in streamlining internal systems. In this post we’ve put together a list of the Top Five ways an OBM provides the most value that transcends traditional management functions like organizing, planning, and leading within a business framework.
1. Facilitates Seamless Operations
OBMs are the glue that keep a business owner and various teams working together toward the same goals. OBMs have a bird’s-eye view of operations, meaning they can identify bottlenecks, implement strategies that enhance efficiency, and improve cross-functional standard operating procedures.
2. Leverages Technology and Innovation
Choosing the right technologies for your company is important, but it can also be a total time and money suck if you don’t do your research. Worst yet, your team might resist adopting technology that isn’t easy to use or doesn’t serve a clear purpose, creating an uphill battle you are not prepared to fight.
OBMs keep their finger on the pulse of leading tools and platforms to optimize workflows, automate processes, and introduce solutions that harness more of your people’s potential rather than siphon off time, money, and productivity.
3. Oversees Human Resources
If you are scaling a small business, your OBM can serve as a point of contact for employees, addressing HR-related inquiries, concerns, or conflicts.
Hiring the right people, and then managing employee retention requires constant attention. An OBM assists in talent acquisition and management by collaborating with an HR team to develop effective recruitment strategies, ensuring that the organization attracts and hires top talent.
Your OBM may also be involved in the interview process by writing compelling job descriptions and vetting applications. You can still meet with top candidates and make the final hiring call, but hours of prep work have been removed from your plate.
4. Helps with Business Expansion
OBMs contribute to scalability by identifying efficiencies in processes and implementing overarching frameworks that accommodate growth.
They also analyze data, assess market trends, and provide valuable insights to support strategic decisions. An OBM’s expertise allows business owners to make well-informed choices that align with the company’s long-term objectives for expansion.
5. Communicates Effectively and Manages Relationships
Clear communication is the cornerstone of successful business operations. OBMs facilitate communication channels between various stakeholders so that everyone is aligned to the same objectives. Moreover, OBMs often act as a liaison between the business owner and external partners, nurturing relationships crucial for business success.
Real-World Case Story
Nothing brings hypothetical examples to life like a real case study. For example, our professional services client needed to streamline its time tracking system and invoice its customers more efficiently. Under their legacy system, they were still creating all invoices manually. It took two whole days to compile information and send invoices!
A VEA Online Business Manager reviewed the current process and identified areas for improvement. Then they created solid deliverables, researched and found the right digital tools to meet these deliverables, and worked with an Executive Assistant and Bookkeeper to implement the program.
Using a mixture of Clockify, Excel, and business analysis, VEA reduced the billing process from two days to just two hours, saving our client 14 hours per month in labor. Freeing up time by creating better processes enabled our client to grow without a lot of added administrative muscle to make it happen.
Are you Ready to Scale?
OBMs take on a comprehensive and dynamic role that extends far beyond basic managerial tasks. They engage in a broader scope of activities crucial for the success and growth of a modern business in the digital landscape.
The OBM also fosters a culture of continuous improvement and change management within the organization. Of course, culture is something that starts at the very top, but an OBM will promote and evangelize the values that are most important to your company. They can foster transparency, communication, and collaboration across departments, encouraging the sharing of best practices and innovative ideas.
Just like your favorite restaurant, every small business is a complicated, fast-paced enterprise that requires seamless processes for success. Contact VEA anytime to talk about your specific needs. Let’s find the right OBM who understands your business and can help make getting ahead feel easier.
Manager of Sales & Marketing