11 Tasks, Projects & Processes to Outsource to Professionals

11 Tasks, Projects & Processes to Outsource to Professionals

As a Solopreneur you are taking care of everything from the top of the organization to the bottom.

 

  • You stock the copy machine and order supplies.
  • You run the whole sales process down to customer service.
  • You are the one ultimately responsible for everything in your business including its success and your failures.

It is manageable in the beginning but as you grow there are more and more unanswered emails, balls in the air, and to-dos that are not getting done. You want to hire your first employee, but you have no idea where to start.

This article will help you understand the who’s and what’s of outsourcing. We highly recommend reviewing our post on “What is One-Hour of Your Time Worth” to start prioritizing the tasks you are currently completing and understanding better what to outsource. The first piece of advice we will give is to hire fractionally.

Hiring fractionally means instead of onboarding a full-time employee at 40 hours a week, hire 4 professionals at 10 hours a week. For example, this could get your bookkeeping, administrative tasks, marketing, AND graphic design miles ahead.

List of Tasks

Many companies start by hiring a marketing person at 40 hours a week but quickly run out of work for them to do or try and make them a customer service representative, assistant, and janitor to justify their hours.

Here are the 11 tasks, projects & projects to outsource to Professionals as a Solopreneur:

Creative

  • Copywriting

Tasks to delegate: Blog posts, landing pages, website copy, social posts, and email newsletter.

  • Graphic Design

Tasks to delegate: Logo re-design, social posts, website, landing pages, brochures, email templates, business cards and handouts.

  • Professional Photography

Tasks to delegate: Headshot, product, location, and behind-the-scenes photos.

  • Web Developers

Tasks to delegate: New website design, website refresh, landing pages, technical setup, SaaS integration, and marketing integration.

 

Virtual Executive Assistant

Tasks to delegate: Email management, calendar management, meeting assistant, data entry, research, travel organization, and vendor/supplier liaison.

Tasks to delegate: Social media strategy, content calendar, graphic design, copywriting, scheduling, posting and engagement.

 

Virtual Bookkeeper

Tasks to delegate: Bank and credit card reconciliation, sales tax filing and compliance, and monthly/quarterly financial reporting.

Tasks to delegate: Following up on late payments, invoicing clients, paying bills, and scheduling payments.

Tasks to delegate: Ensuring your team and you get paid on time while following local and national laws.

 

Online Business Manager

Tasks to delegate: Create job descriptions, recruit and interview prospects, onboard team members and mentor your team.

Tasks to delegate: Document current processes, hand off processes to an Executive Assistant, remove bottlenecks and streamline internal systems.

 

Conclusion

Congratulations! You are well on your way from Solopreneur to Entrepreneur. Putting yourself in a position of working in your strengths and what you love. Doing what you always envisioned when you started your business. If an Executive Assistant, Bookkeeper, or Online Business Manager is the next piece you are looking to hire, VEA would love to help you onboard an expert who will scale with you and your business.

Book a call to learn more about our services and to see if we are a fit.

 

Derek Burbidge
Manager of Sales & Marketing

Unlocking Efficiency: 11 Strategies to Reclaim One Hour Daily in 2024

Unlocking Efficiency: 11 Strategies to Reclaim One Hour Daily in 2024

Your time is a precious commodity as a business owner. Your team, tasks, projects, vendors, and clients are all vying for it. You can quickly become the bottleneck in every area turning your free time, family time and hobby time into work time. If you are falling behind, not sure how to get past this season and heading into burnout, discover 11 practical strategies to help you save a valuable hour each day, allowing you to focus on what truly matters.

Save a Hour a Day

Routines:

Having a tried and tested nighttime and morning routine is crucial to success. What worked in your 20’s won’t work in your 30’s, what worked in your 30’s won’t work in your 40’s. Keep tweaking the routine to fit each season.

1. A Tried and Tested Nighttime Routine

A productive day starts the night before. Having a nighttime routine will wind your body down before bed, relieve the stress of the day and prepare you well for tomorrow. Here is an example of a solid nighttime routine:

  • Nightly hygiene – Wash your face and brush your teeth.
  • Get into bed or a comfortable chair and journal to decompress the day.
  • Meditation or breathing exercises.
  • Read a book – Preferably one that is not work-related.
  • Lights out 7-8 hours before you must wake up.

 

2. A Tried and Tested Morning Routine

The habit of waking up and getting into your workday is tempting, especially if you are behind, causing a bottleneck or stressed. Starting your morning slow will help the rest of your day speed up. Here are a few ideas on how to start your morning:

  • First thing should be away from electronics. Whether that is meditation, breathing exercises or reading a self-help book. Start your day by getting your mind right.
  • Drink a glass of water or two. Before you have your coffee(s) start by hydrating, so you don’t get behind.
  • Work out, go for a walk or stretch. If you sit at a desk all day your body needs movement, this is another strategy to get ahead instead of trying to fit it in later in the day.
  • Eat a healthy, protein-packed meal and add a few pieces of fruit to fuel up.

 

Delegating:

3. Utilize Technology

Uncover the latest productivity tools and apps that can automate repetitive tasks, freeing up your schedule for strategic decision-making.

4. Strategic Delegation

Delegate tasks strategically to lighten your workload. Discover the art of assigning responsibilities based on individual strengths, fostering a more efficient and collaborative work environment. We saved a client 14 hours a month on their billing process because they asked us if there was a better way. An Online Business Manager created a process utilizing technology and handed off the work to a virtual Executive Assistant to manage. If they didn’t ask if there was a better way, they would still be doing the 14-hour process.

Other Time-Saving Ideas:

5. Cancel Meetings

Revamp your approach to meetings. Learn how to conduct concise, purpose-driven meetings that yield results without consuming unnecessary time. Our clients use their virtual EA as a Meeting Assistant. The EA schedules the meeting, prepares agendas, confirms the meeting with attendees, compiles notes during the meeting and sends to-dos afterwards. Imagine having a meeting where all you must do is review the agenda going in and attend the meeting, everything else is done for you. If you are finding your meetings are not needed, redundant or not a good use of time, utilize Loom to explain processes or tasks rather than spending 15-30 minutes in an unnecessary meeting.

6. Power Naps: Boosting Productivity, One Nap at a Time

Unleash the potential of power naps or short breaks to recharge your energy levels and enhance overall focus. We’ve heard “rules” where you should take a break for x number of minutes worked. The most common is 15-minute breaks for every 60 minutes worked but find your rhythm. If you find after 90 minutes you need a break, take a break, if it’s after 30 minutes of focused work, take a quick break. If you need a power nap after lunch, take one. It will take time to discover what amount of time works best for you but if you are putting in lazy minutes in your day, take a break to boost productivity.

7. Digital Detox

Strike a balance between digital connectivity and personal well-being. Implement strategies to detox from constant notifications, allowing you to reclaim significant pockets of time. If you need to install software like Shift to keep all your tabs, windows, notifications, emails, etc. in one place it is easier to shut off notifications. Whatever strategy you use, ensure you are not pulled away by constant email, phone, social media, and Slack dings. Having focused work time in your calendar helps with this.

8. Strategic Networking: Quality over Quantity

Optimize your networking efforts by focusing on quality connections. Learn to build meaningful relationships that bring long-term value to your business without the need for endless events. A lot of our clients take one day a week for networking. Whether it is back-to-back Zoom meetings, or they hunker down at a coffee shop for a few hours taking meetings, batch your networking together.

9. Efficient Email Management: Utilizing Inbox Zero

Transform your email management habits. Uncover techniques to streamline your inbox, reducing the time spent on sorting through emails and ensuring a more efficient communication flow. We’ve covered this in a separate blog post here and highly recommend you check it out. Inbox Zero alone can save you an hour or more each day.

10. Continuous Learning: The Accelerator of Success

Invest in your knowledge base for exponential growth. Explore methods to incorporate continuous learning into your routine, providing a competitive edge in your industry and discovering new processes, software or people who can help you speed up. This also helps you and your team if you are getting bored or finding work stale.

11. Reflect and Refine: The Power of Daily Review

Cap off your workday with a reflective review and create an agenda for your next day. Don’t carry the stress of your day into the evening. This strategy helps avoid burnout and prepares you for a stronger tomorrow, ensuring you start your day with a clear plan of action.

 

Conclusion: Reallocate that time purposefully

Incorporate these strategies into your daily routine to save you hours this year. Keep in mind these strategies and routines will always be changing depending on your season. If you are single, it will look different when you are married. If you have young kids, it will look different as they grow up. Allow every strategy and routine to be flexible while constantly assessing if you can do things differently.

 

Derek Burbidge
Manager of Sales & Marketing

Mistakes Business Owners Make When They Hire a Virtual Assistant

Mistakes Business Owners Make When They Hire a Virtual Assistant

Through our countless sales calls with business owners, c-suite executives and entrepreneurs, we’ve heard the many reasons why hiring a virtual Assistant hasn’t worked in the past.

We even had a lot of turnover in our first three years for the same reasons virtual Assistant (VA) services hasn’t worked for a lot of people. It is why we created our onboarding process a few years ago, it comes with your own Onboarding Concierge who asks targeted questions to understand you, your business, and your goals. From that call we hand match you with one of our talented virtual staff and discuss the game plan with them before you officially get started.

Whether you are looking for a virtual Executive Assistant (virtual EA), virtual Bookkeeper (BK) or Online Business Manager (OBM). If you’ve tried and failed in the past, we see your pain and understand what the main issues are. Thankfully, we have grown VEA to help you learn how to hire a virtual Executive Assistant to ensure a long-lasting relationship.

Guy in front of a computer

The mistakes and hiccups of hiring a VA stem from the following:

1. You Didn’t Have Enough Work for Them

This can lead to you spending more time finding work for your virtual Assistant than the time it takes to complete the tasks you create for them. So, how do you find and create work for your virtual Assistant?

Rule #1 is to give your virtual EA recurring work that takes your time but doesn’t need your attention. An example is to hand off your email and calendar management. You spend too much time reading through, responding to, and deleting emails that don’t really require your attention. If you are like many of our clients, you also spend a ton of time setting up meetings, booking appointments, and playing email tag trying to “find a time that works.”

Your virtual Executive Assistant can double as a Meeting Assistant which allows you to jump from meeting to meeting without having to set up, take notes or follow up, saving you hours in a week. Having your virtual EA managing your calendar, meetings and emails are three simple ideas to give them re-occurring work.

2. Your Communication Was Sporadic

In many cases, the first point of not having enough work leads to sporadic communication. If you don’t have enough work or are too busy, meetings get pushed which causes a breakdown in the relationship and any trust that has been building, starts to decline. We recommend that all our new clients meet with their EA every day for the first 2 weeks. Even if that is only for 15 minutes. Each day in those 2 weeks should have a theme.

On Monday you get them an email address with your domain and have them connected to your inbox to clear out unwanted emails, set up filters and ensure you no longer have to spend hours a week managing your inbox. On Tuesday, you give them access to your calendar; Wednesday is invoicing…every day for 2 weeks there is a goal. This gets your EA set up quickly and starts to build the relationship. From there, you can go down to a meeting once or twice a week, whatever your needs are. Without set meetings, communication will be sporadic, any changes that need to be made won’t be and tasks will start piling back up on your plate.

3. You Didn’t Know What to Hand-Off

This usually applies to your virtual Executive Assistant. For a Bookkeeper you don’t need to think twice about what to give them and our OBM services have an initial strategy call to set the pace of the engagement. Without the Onboarding Concierge setting the pace for your launch with your EA, it is easy to go aimless without a clear plan. If you are not utilizing VEA for your virtual services the same answer from question 1 applies here but to expand on that, add in your to-do lists.

Whether that is for work or personal. Your virtual Executive Assistant can double as a Personal Assistant by placing grocery orders, buying gifts, setting personal appointments, and blocking off time in your calendar to ensure you don’t miss important life and family events.

4. They Were Too Inexperienced

During our initial call, we always ask if you’ve worked with virtual staff before. If the answer is yes, the main reason clients have ended services was because their virtual staff were too inexperienced to complete the tasks. They are usually offshore VA’s or family members completing their bookkeeping.

As your business grows, you need a higher level of support which is where we come in. Our virtual EA’s and BK’s have over 5, but most have over 10+ years of experience in their role. Our OBM’s have up to, if not over 15 years of experience. If you’ve settled in the past

Call now

Conclusion

If you are giving it a go again, ensure you have tasks assigned to them. For example, every time a new client request comes into your inbox, they set them up in the CRM and schedule the call/appointment. Having your virtual Assistant managing your email is also a time-saving task that keeps you in front of what is important. By handing off repetitive tasks, you ensure that your VA will have work to do and keep the relationship going

Derek Burbidge
Manager of Sales and Marketing at VEA

Grow and Expand Your Business with an Online Business Manager

Grow and Expand Your Business with an Online Business Manager

Think about your favourite restaurant. What makes it so good? From the best menu for a fair price, to the right music and an inviting host, a lot of processes are working together to create a smooth experience. The sum is often greater than its many parts.

While you might not be dreaming up tomorrow’s amuse bouche or plating any five-star desserts, your business still requires overarching policies, order, and rigor to produce products and services that customers want. To make that happen, enter the Online Business Manager (OBM).

An OBM is like a business owner’s right hand who can play a critical role in streamlining internal systems. In this post we’ve put together a list of the Top Five ways an OBM provides the most value that transcends traditional management functions like organizing, planning, and leading within a business framework.

1. Facilitates Seamless Operations

OBMs are the glue that keep a business owner and various teams working together toward the same goals. OBMs have a bird’s-eye view of operations, meaning they can identify bottlenecks, implement strategies that enhance efficiency, and improve cross-functional standard operating procedures.

2. Leverages Technology and Innovation

Choosing the right technologies for your company is important, but it can also be a total time and money suck if you don’t do your research. Worst yet, your team might resist adopting technology that isn’t easy to use or doesn’t serve a clear purpose, creating an uphill battle you are not prepared to fight.

OBMs keep their finger on the pulse of leading tools and platforms to optimize workflows, automate processes, and introduce solutions that harness more of your people’s potential rather than siphon off time, money, and productivity.

3. Oversees Human Resources

If you are scaling a small business, your OBM can serve as a point of contact for employees, addressing HR-related inquiries, concerns, or conflicts.

Hiring the right people, and then managing employee retention requires constant attention. An OBM assists in talent acquisition and management by collaborating with an HR team to develop effective recruitment strategies, ensuring that the organization attracts and hires top talent.

Your OBM may also be involved in the interview process by writing compelling job descriptions and vetting applications. You can still meet with top candidates and make the final hiring call, but hours of prep work have been removed from your plate.

4. Helps with Business Expansion

OBMs contribute to scalability by identifying efficiencies in processes and implementing overarching frameworks that accommodate growth.

They also analyze data, assess market trends, and provide valuable insights to support strategic decisions. An OBM’s expertise allows business owners to make well-informed choices that align with the company’s long-term objectives for expansion.

5. Communicates Effectively and Manages Relationships

Clear communication is the cornerstone of successful business operations. OBMs facilitate communication channels between various stakeholders so that everyone is aligned to the same objectives. Moreover, OBMs often act as a liaison between the business owner and external partners, nurturing relationships crucial for business success.

Real-World Case Story

Nothing brings hypothetical examples to life like a real case study. For example, our professional services client needed to streamline its time tracking system and invoice its customers more efficiently. Under their legacy system, they were still creating all invoices manually. It took two whole days to compile information and send invoices!

A VEA Online Business Manager reviewed the current process and identified areas for improvement. Then they created solid deliverables, researched and found the right digital tools to meet these deliverables, and worked with an Executive Assistant and Bookkeeper to implement the program.

Using a mixture of Clockify, Excel, and business analysis, VEA reduced the billing process from two days to just two hours, saving our client 14 hours per month in labor. Freeing up time by creating better processes enabled our client to grow without a lot of added administrative muscle to make it happen.

Are you Ready to Scale?

OBMs take on a comprehensive and dynamic role that extends far beyond basic managerial tasks. They engage in a broader scope of activities crucial for the success and growth of a modern business in the digital landscape.

The OBM also fosters a culture of continuous improvement and change management within the organization. Of course, culture is something that starts at the very top, but an OBM will promote and evangelize the values that are most important to your company. They can foster transparency, communication, and collaboration across departments, encouraging the sharing of best practices and innovative ideas.

Just like your favorite restaurant, every small business is a complicated, fast-paced enterprise that requires seamless processes for success. Contact VEA anytime to talk about your specific needs. Let’s find the right OBM who understands your business and can help make getting ahead feel easier.

Derek Burbidge
Manager of Sales & Marketing

How an EA Transforms Businesses

How an EA Transforms Businesses

If you’re a business owner, hiring an Executive Assistant can be a game changing addition to your work life. You might not have an Executive Assistant yet, but there will likely come a time when you should consider investing in one.

Are you able to perform many daily tasks efficiently and on your own? Of course you can. After all, you’ve probably been doing them all since the early days. But your company is bigger now, or you’re trying to grow it, so it could be time to consider the opportunity costs of going it alone.

A skilled Executive Assistant can be the backbone of your more efficient operations. Their primary purpose is to perform a range of administrative tasks, like managing schedules, making travel arrangements, and organizing your inbox–so you can focus on strategic decision making and other higher-value responsibilities. More specifically, a virtual Executive Assistant can swiftly adapt to your changing needs, because they are skilled at using digital tools to handle tasks, manage schedules, and provide crucial assistance without needing to be in a physical office.

Butterfly in Flowers

Curious about what jobs you should hand off first? Here are some guidelines about what we recommend you outsource first to a virtual Executive Assistant.

Case Stories

Rather than talk about the benefits of hiring a virtual Executive Assistant, the following case stories exemplify how two of our clients at VEA have incorporated these skilled practitioners into their businesses in the real world.

 

Case Story: Improving the Intake Process

One client regularly sends multiple intake forms to its customers. For years, these forms were attached to emails and sent to individual users. Not only did customers often forget to attach and send back completed forms, but gathering was a manual process, leaving the door open for human error.

Using a combo of Microsoft Office Suite, Power Automate, SharePoint, and Power apps, our VEA Executive Assistant created online forms that could be updated in real-time and sent out as a simple link. Fewer attachments translated into fewer mistakes and a welcomed uptick in customer compliance.

Versioning issues are a thing of the past. Information is digitized, eliminating all that copying and pasting that was eating up employees’ time. An error-prone system was cleaned up, and since all data is stored in one place, our client can run reports and learn more about customer behaviour. With just a few small changes, so much was gained.

 

 

Case Story: A Better Billing System

Our professional services client needed to streamline its time tracking system and invoice clients more efficiently. Under its legacy system, they were still creating all invoices manually. It took two whole days to compile information and send invoices!

Working in partnership with a VEA Online Business Manager, the virtual Executive Assistant successfully implemented new digital tools to improve processes and meet newly formed goals.

Using a mixture of Clockify, Excel, and business analysis, this virtual Executive Assistant was pivotal in reducing the billing process from two days to just two hours, saving the client 14 hours per month in labor. Freeing up time by creating better processes enabled the business owner to grow without a lot of added administrative muscle to make it happen.

 

Business Gets Personal

Do you ever feel like your personal life seeps into your workday? It happens to the best of us. At VEA, our virtual Executive Assistants not only handle administrative jobs, but they are also happy to take on personal assistant duties, like arranging social plans, ordering household basics, and even sending flowers and gifts, all in the pursuit of giving you more ways to stay in the game rather than getting yanked to the sidelines throughout the day.

 

An Executive Assistant can even drop work blocks into your schedule, giving you permission to simply focus rather than be pulled into last-minute meetings that sabotage your flow. They can also help you strive for “inbox zero”, a productivity strategy and philosophy that seeks to declutter your mind by decluttering your inbox through methodically deleting, sorting, and clearing incoming emails.

Is it Time for an Executive Assistant?

The right virtual Executive Assistant can truly transform how you structure your week and make it more productive. VEA prides itself on hand matching business owners to their Executive Assistants to ensure a good fit from the onset.

Give VEA a call to talk about your virtual Executive Assistant options. Our team can explain what to expect and then walk you through our tried-and-true onboarding process that ensures you and your virtual Executive Assistant work together as an indispensable team.

Book a Call or email me directly at  [email protected]. I am always happy to help.

 

Derek Burbidge
Manager of Sales & Marketing